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What’s new from Acoustic: May 2026

Uncover the buying signals that standard reporting misses and act on them the moment they appear.
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Configuring contact-level attribution rules using lead source and last acquisition source in the segment builder

Attribution reporting

Act on the channels that drive your best customers

Browsing behavioral attributes to build contact-level attribution rules in the segment builder

  • Know which channels work for each customer and use that insight to segment, automate, and personalize campaigns.

Orchestration conditional logic

Personalize across channels without cloning

Setting up a conditional discount for loyal customers using variants in the personalization panel

  • Apply personalization rules at the orchestration layer — no more duplicating your campaigns to tailor experiences.

Multi-step campaign

Control when contacts re-enter your journeys

Enabling campaign re-entry for new customers with a 7-day eligibility window in the scheduled entry settings

  • Re-entry rules now live in your journey, not in a separate exclusion segment — configure once and they carry over when you duplicate campaigns.

Snowflake integration

Connect your Snowflake data without middleware

Browsing integrations including Snowflake, Microsoft Dynamics 365, and Tessitura in the app marketplace

  • Enhancements allow you to ingest and export audience and consent data from Snowflake — with no ETL or middleware.

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Turn intent into conversion: How to act on purchase readiness in real time

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Dive deeper into the release

Take a closer look at what's new and how to make the most of it.

Put customer intent at the center of every campaign

Explore how Acoustic Connect turns real-time customer signals into campaigns that convert.

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