Get visibility into your customers’ interests with a comprehensive view of their interactions with your brand, preferences, consent, and intent in real time. Use the drag-and-drop canvas to build campaigns that trigger automatically from high-intent actions, like signing up for a subscription or booking tickets. Add delays or exclusions, so messages always land at the right moment, and quickly identify and fix technical issues that could disrupt the fan experience.

Go beyond demographic or historical data by segmenting audiences based on behaviors and intent. Create segments based on when a contact is "in market" and their purchase intent is high to create campaigns for fans that are more likely to convert. Encourage them to complete their transactions or stay on your channels with spot-on content recommendations or offers based on their recent product interest, engagement score, or other browsing and purchase behavior.

Deepen customer relationships with detailed profiles that help you understand each customer's journey, preferences, and pain points, and how they’re engaging with your brand. Track changes in sentiment or activity over time to refine journeys with relevant messages that nurture loyalty. Use triggered campaigns to reach high-value fans with exclusive invitations, upsell opportunities, or loyalty perks that reward ongoing engagement.