You've gotten great at building campaigns that perform by testing subject lines, refining audience segments, and improving calls to action. Your metrics keep improving, but they only tell you what happened with your campaign, not what's happening with your customers.

The signals that reveal customer intent like which channels earn real trust, which products are gaining momentum, and which behaviors indicate purchase readiness, have always been there. They've just been scattered across tools and reports that don't connect back to your campaigns, and without AI built natively into your platform to interpret behavioral data, no combination of integrations will turn those signals into marketing action.

With each release, Acoustic Connect sharpens your ability to move beyond campaign metrics and act on customer intent. The May release continues that trajectory, showing you which channels build your best customers, surfacing product trends you can act on in one click, and introducing AI-guided signal configuration that lets you capture behaviors without technical bottlenecks. The result is real-time visibility and control over the signals that feed your marketing analysis, so your team can focus on the customers who are ready to buy, not just the campaigns that look good on a dashboard.

Identify which channel built each customer and act on it

 

 

You know which channels drive traffic and which ones drive clicks, but if someone asked you which channel builds your best customers, you'd probably need a spreadsheet and a few hours.

Contact-level channel attribution changes that. Every contact in Acoustic Connect now includes new data points like first/last acquisition source, primary conversion source, and acquisition type, so you can see how each person found you, what keeps bringing them back, and which channel correlates with their purchases. With a channel dependency score, you'll also understand how reliant your customer base is on any single paid channel, giving you a clearer picture of your exposure if costs rise and a channel disappears.

Here's what makes this different: every one of these data points is something you can segment on, automate around, and build campaigns from, right now and without leaving the platform. Pinpoint which channels build your highest-value customers, target based on real acquisition patterns rather than guesswork from aggregate reports, and use that same insight to acquire more customers who look like your best ones.

Capitalize on product trends the moment they form

 

 

You've got the data to know which products were sold. The problem is knowing which products and categories are gaining momentum across your campaigns - and acting on that insight to drive more conversions and revenue. Most marketers get stuck pulling reports, requesting segments, and waiting on analysts until the trend has already cooled.

Product-level intelligence in Acoustic Connect puts an end to that cycle by bringing catalog data, behavioral signals, and campaign performance together in a single view with built-in action. Inline analytics surface how products and categories are performing directly from your product catalog, and one-click segmentation lets you build a targeted audience on the spot - no SQL, analyst ticket, or switching between tools required.

When a product starts trending, you can build a segment and launch a campaign from the same screen. When interest dips in a category, you'll catch it as it happens instead of seeing it in next week's report. Spotting a trend and reaching the right audience is now a matter of minutes, not days.

Organize your product catalog the way your business actually works

 

 

Your merchandising team just flagged that a specific running shoe brand is outperforming the rest of the footwear category. You want to build a campaign around it, but your catalog lumps everything under SKUs — no subcategories, brand-level breakdowns, or way to isolate the trend without manually pulling the data yourself.

Now you can with multi-level categories. Acoustic Connect supports up to 10 levels of product category hierarchy with performance metrics that roll up automatically at every level. You can see how a broad category like footwear is performing, drill into running shoes, and dive deeper into a specific brand — all without manually aggregating the data. This allows you to spot trends by subcategory, personalize campaigns by product grouping, and make faster merchandising decisions grounded in what's actually selling.

Your product catalog should be a tool for personalization and smarter decision-making, not just something your team maintains in the background. When your catalog structure matches your business through multi-level categories, the product intelligence built on top of it becomes more actionable, giving you campaign opportunities that reflect how your business thinks about its products.

Configure behavioral signals faster with AI guidance

 

 

Acoustic Connect already gives you the ability to capture and define custom signals that turn website behaviors into marketing action - a capability most platforms still require deep technical resources to deliver. The setup process, though, has involved work that typically requires dedicated analyst time and creates a bottleneck for your team.

AI analyzer for signal composer, which is available in beta, makes that process significantly easier by reading your website structure and recommending signal configurations. Both technical and non-technical marketers can get signals live faster and with fewer errors, making what used to require dedicated analyst time something more of your team can do.

Personalize across channels without cloning campaigns

 

 

You've duplicated a campaign to swap out a subject line by region and then duplicated it again for a different audience. Now you've got five versions, your analytics are scattered across all of them, and nobody is sure which one has the latest copy.

Acoustic Connect lets you set personalization rules at the journey level, so the logic that determines what each contact sees lives in your campaign flow, not buried inside individual templates. Set conditions based on contact data, and each person gets the right content across email, SMS, and WhatsApp - all from one campaign with one set of analytics and one place to manage it.

For modern marketers, personalizing messages with conditional logic shouldn't require a developer, be limited to a single channel, or force you to choose between simplicity and depth. Acoustic Connect gives you the full range with conditional logic that's powerful enough for complex personalization across channels and accessible enough for any marketer to manage.

Move from campaign metrics to customer intent

 

This release is designed around a simple shift: spend less time measuring what your campaigns did and more time understanding what your customers are doing right now - from the channels that earned their trust to the products catching their attention to the behaviors that signal they're ready to buy.

When all of that lives inside the same platform where you build and launch your marketing, you move faster and with more confidence. Explore our insight-driven product catalog, or book a demo to see how you can move from measuring campaign metrics to optimizing based on customer intent.