Session 02: Powering CX with a more intentional data strategy
Is your CX and data strategy working in harmony... or in silos? In this second session of our three-part webinar series with Arktic Fox, “Mastering CX: Balancing strategy, data and tech to gain the competitive edge,” we will explore how to embed the right data foundations to power your CX strategy. Aidan Lynch, VP of Sales & General Manager of APJ at Acoustic and Teresa Sperti, Founder & Director of Arktic Fox will be joined by Tim Armstrong, Director of Digital Capability & Data, NOVA Entertainment to unpack the pros and cons of building your strategy top-down or bottom-up. We’ll also explore:
- The importance of a unifiable actionable data set
- How to collect intentional data
- Going beyond behavioral data, privacy and more
Be sure to watch an instant replay of sessions 1 and 3:
VP of Sales & General Manager of APJ at AcousticAidan Lynch
At Acoustic, Aidan is responsible for developing new business across the Acoustic Marketing Cloud with customers in Australia and New Zealand. An experienced sales professional with deep expertise in the marketing tech world, Aidan has worked with start-ups to large enterprises across a vast range of industries to help them solve pain points and capitalize on opportunities with Acoustic solutions.
Director of Digital Capability & Data, NOVA EntertainmentTim Armstrong
Founder & Director of Arktic FoxTeresa Sperti
Transform how you connect with your customers
Acoustic Connect helps you create campaigns that adapt to real-time behaviors, turning everyday interactions into long-term loyalty.