Session 01: Levelling up your CX strategy for tomorrow's customer
As customer experience expectations continue to rise, it's up to brands to stay ahead of the curve. In our first session of a three-part webinar series with Arktic Fox, “Mastering CX: Balancing strategy, data and tech to gain the competitive edge,” Aidan Lynch, VP of Sales & General Manager of APJ at Acoustic and Teresa Sperti, Founder & Director of Arktic Fox will be joined by Mark Keevers-Hall, Head of Digital at The Australian Ballet. We’ll be discussing real-world brand examples that embody a customer-first approach and can help you level up your CX program. We'll also explore:
- The key CX trends shaping customer expectations
- How to leverage essential insights to build a customer-first experience strategy
- The importance of going beyond marketing channels to deliver brilliant end-to-end experiences
Be sure to watch an instant replay of sessions 2 and 3:
VP of Sales & General Manager of APJ at AcousticAidan Lynch
At Acoustic, Aidan is responsible for developing new business across the Acoustic Marketing Cloud with customers in Australia and New Zealand. An experienced sales professional with deep expertise in the marketing tech world, Aidan has worked with start-ups to large enterprises across a vast range of industries to help them solve pain points and capitalize on opportunities with Acoustic solutions.
Head of Digital, The Australian BalletMark Keevers-Hall
Founder & Director of Arktic FoxTeresa Sperti
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