Driving engagement starts with honing in on your audience. Quickly identify high-value customers based on behavioral data and predictive analytics to understand their likelihood to engage, be in-market, churn, or convert. Skip the generic message blasts by segmenting your audience at this granular level and creating relevant, targeted messages that encourage them to take the next step in their digital journey.
Pinpoint the right time to reach out to customers with first-party behavioral data and intent signals like browsing behavior, product interest, and shopping style. Adjust your message frequency based on engagement levels, ramping up messages to prevent drop-off or scaling them back to prevent fatigue. Aligning your message timing with real-time customer data ensures that your messages land when customers are most likely to take action.
Leverage first-party behavioral data and customer intent to deliver cross-sell and upsell offers that meet customer needs and preferences. With a 360-degree view of your customer and visibility across their digital journey, you can capture key intent signals — like brand affinity or readiness to join a loyalty program — and quickly respond with timely, personalized messages.
Boost customer engagement with tailored messaging
Retarget visitors after abandoned browsing
Leverage behavioral triggers and predictive analytics to build, manage, and automatically optimize interactions across the digital journey.
Enhance experiences and deliver the right content, offers, and message to each customer, right when it matters, based on first-party behavioral data and customer intent.
Instantly see segment size, including contact reach by consent group, and easily create targeted segments using various data points for personalized marketing.
Use built-in algorithms to analyze customer data and gain actionable insights about how a customer is most likely to act in order to improve journey orchestration, segmentation, and messaging to drive more conversions.
Unify contact data, marketing data, and behavioral data to quickly identify the right audience.
Remove data silos and gain a single view of your customer preferences and intent in context of your campaign, journey, and behavioral performance.