Retail and ecommerce: 2025 Benchmark snapshot

This guide reveals the most impactful strategies that retail and ecommerce brands can use to drive performance across key metrics like click-through and open rates. Backed by our 2025 benchmark data, you’ll learn what separates top-performing brands from the rest— and how to sharpen your own email strategy.

This guide explores:

• Key findings from our "2025 Marketing benchmark report" that are relevant to the retail and ecommerce industries
• Benchmark data for open, click-through, click-to-open, unsubscribe, and bounce rates
• Tips to boost your email metrics
• What’s next when it comes to optimizing your marketing strategy

Download this guide to discover actionable tips that help you connect with your audience and drive better results.