Marketer Challenges​

Paul is a marketing and customer management strategist with 20 years’ experience in helping clients develop capabilities to become more efficient and effective in meeting customer needs and growing their business.

He is a data driven marketing, subject matter expert, with a wealth of experience in showing clients how to cut through the noise to leverage their available online and offline data resources to reduce costs and drive significant incremental revenue growth.

Paul’s clients have included Lottoland, Unilever, Shop Direct, Elsevier, Penguin Random House, PepsiCo Europe, Vodafone,Jaguar Land Rover, Kellogg Company, Cooperative Food, Estee Lauder Group, Home Depot, Samsung Electronics, Nestlé AG, Diageo, Unilever, HMRC, DWP, DEFRA, Marks & Spencer, NEXT Directory, Dixons Stores Group and BT.

He believes in championing a world where the intelligent use of data driven approaches enables organisations to earn the right to customer’s trust and custom and to invest finite marketing budgets more efficiently and effectively.