Small changes for BIG impact: Optimizing your email marketing funnel

Caroline brings a wealth of experience to the table, especially when it comes to bridging the gap between strategy and execution. With over 15 years of consultancy and marketing experience, she has developed effective approaches to craft tailored solutions that optimize customer experience and drive conversion. Her strength lies in her deep strategic marketing knowledge, which is key when adapting to various industries. She focuses heavily on data-driven decisions, trends, customer journey mapping, and testing.

Chris is a Senior Account Director for Acoustic in EMEA, where he’s led long term strategic professional services engagements for the last 8+ years; helping clients to leverage the power of behavioural marketing automation and omnichannel marketing. He has more than 19 years of experience in marketing with a strong focus on digital (B2B and B2C) and has worked in marketing roles client side, agency side and for a software consultancy and reseller.

Chris has a depth and breadth of industry experience and combines creative problem solving with a solid understanding of customer data and leveraging behaviours for success. During his time at the Acoustic, Chris has worked with a range of clients from all sectors, with a particular focus on retail and consumer facing brands including: TK Maxx, Adidas, LloydsPharmacy, Yorkshire Building Society, Scottish Television (STV), Standard Life and Lakeland.