How marketers can thrive in the post-cookie world

Tina serves B2C marketing professionals, focused on prescriptive and predictive marketing analytics (including marketing mix modeling, cross-channel attribution, and test and learn approaches), measurement strategies, best-in-class marketing and customer metrics, customer journey analytics, tools and technologies that support marketing insights, and insights-to-action strategies.

Mary Kay Scholtens is a successful product leader with 20+ years of experience in online and offline data product development, integration and analytics for both business & consumer data products across all verticals. While leading Allant’s Data and Identity team, Mary Kay works with clients to prioritize value features, implement operational plans, and optimize personalization resulting in stronger campaign results. Prior to Allant, Mary Kay held leadership positions with Cogensia, a CAC Group Company, and at LSSiData. She studied Business Technology at Ohio University and Eastern Montana College.

Michael oversees product and partner marketing at Acoustic, and brings marketing experience from companies like Apple, IBM, and the startup space. In his spare time, he enjoys reading boring history books.