Higher Education Marketing Strategies in the Covid-19 Era

Tiffany brings more than 25 years of experience in public relations and marketing and her love for the University of Tennessee to her job as the vice president of communications and marketing for the UT System. She joined UT in 2004 as director of public relations for the UT Athletic Department and has since served in a variety of other positions including assistant athletic director of public relations for UT Athletics, assistant vice president of communications for the UT Foundation and associate vice president of communications and marketing for the UT System.  She describes herself as an adrenaline junky who thrives on tackling crisis issues in the workplace.  Her professional accomplishments and personal qualities earned Tiffany a spot on the Knoxville News Sentinel's list of the Top 40 under 40 in 2011.

Jasper is an experienced Top Tier Innovation leader and Fortune 100 Technology Business Professional with over a decade of proven success accountable for leading the 'big idea' development, technical execution management of innovative, results-oriented digital campaigns.  This technological innovative leadership takes a dynamic role in the creation and direction of popular customized web experiences, mobile and email solutions.  The direction is a collaborative hands-on skill set that excels in driving projects through an entire cycle from strategy through idealization into superior execution and final launch.  In addition, he has a passion for philanthropy and improving education to deprived areas of the world.

Beth Pickard is a Director of Partnerships & Marketing for Michigan Athletics.  In her role, she oversees the integration of all marketing efforts, and the intersection of sponsors and partners with the Michigan Athletics brand.  Prior to joining Michigan Athletics, Beth led multiple award-winning programs and campaigns for Allstate and the US Army, while providing sponsorship strategy to the US Army and brand strategy to USA Track & Field.  Her background includes work with global brands and agencies as well as international sports properties.  She earned a bachelor's degree in Business from the University of Washington and her MBA from the University of Michigan (Ross).

Warren is the Director of Financial Services Strategic Accounts at Acoustic. With past roles at IBM, Apple, and HP as well as WPP and Publicis agencies, Warren has worked with global financial services and insurance clients to transform marketing and advertising strategies and platforms.