Getting started with SMS Marketing

McDonald develops research-based content and educates marketers on digital marketing best practices including the impact of AI and machine learning. He has 35 years of marketing experience at companies including IBM, Silverpop, Arthur Andersen, and USWeb/CKS.

David leads product marketing for the Acoustic Portfolio and works with clients and prospects to identify needs, messaging and value propositions for these solutions.  David has more than 20 years of experience spanning roles at Model N, eFront, Intralinks, CA and Oracle.

Pinky is a specialist in Mobile Marketing with Acoustic focused on helping customers get the best from both their SMS and Mobile Push channels in order to drive engagement and conversion,  She provides expert support globally to help clients understand the potential benefits for implementing mobile as a channel.  Pinky has worked with Acoustic (formerly IBM Watson Marketing) for more than 4 years and possesses a comprehensive knowledge of Acoustic's industry-leading multichannel solution.