Expert advice for boosting your business

Jay leads Forrester's research and advisory for global channels, alliances, and partnerships.  He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; and describing the technology infrastructure to build and support channel relationships. Jay has spent his 24-year career in various executive channel, sale, marketing, and strategy roles within IBM, Lenovo, Autotask, ChannelEyes, and now Forrester.

McDonald develops research-based content and educates marketers on digital marketing best practices including the impact of AI and machine learning. He has 35 years of marketing experience at companies including IBM, Silverpop, Arthur Andersen, and USWeb/CKS.

David leads product marketing for the Acoustic Portfolio and works with clients and prospects to identify needs, messaging and value propositions for these solutions.  David has more than 20 years of experience spanning roles at Model N, eFront, Intralinks, CA and Oracle.