Best Practices for the Shopping Season

McDonald develops research-based content and educates marketers on digital marketing best practices including the impact of AI and machine learning. He has 35 years of marketing experience at companies including IBM, Silverpop, Arthur Andersen, and USWeb/CKS.

As an account director at Acoustic, Jay serves as a client partner in evaluating programs and casting a vision for customer-centric, behavior-driven lifecycle marketing. He is passionate about helping marketers make the most out of their digital marketing programs and has comprehensive experience spanning all aspects of the spectrum, with email marketing as a foundational discipline.