How to report marketing performance

Michael oversees product and partner marketing at Acoustic, and brings marketing experience from companies like Apple, IBM, and the startup space. In his spare time, he enjoys reading boring history books.

Amy Mestancik is an analytics professional focused on optimizing marketing and sales performance. Her experience has been with high tech for more than twenty years. She believes that reporting exists to shine a bright light on areas where improvements can be made to business process or technology, thus affording incremental gains.