Email EQ: Best practices for email marketing from Truist’s Darby Jones

Darby is the Lead eCRM & Automation Strategist at Truist Bank, an Acoustic Campaign customer. With 15 years of email marketing experience, Darby has worked in most of the major ESPs. He has a passion for writing, behavioral economics, and playing games. His greatest strength is curiosity – always learning how people think and make decisions. At Truist, his team continually raises KPIs by at least 10 to 15% each year through rigorous testing and automation.