As a marketer, you’re constantly making calls with imperfect information. You launch campaigns, see traffic spike, and immediately start asking the same questions: Is this messaging resonating? Are the right people engaged? And what should I do next?

The problem is that the insight you need usually lives outside the place where you do your work, and often, it only reflects part of the picture. Many MarTech tools focus on activity from known, consented contacts, without showing how anonymous visitors engage or how interest builds across sessions before someone ever identifies themselves. Without both views, it’s hard to understand true shifts in interest and intent.

As a result, you review acquisition and engagement in one tool, evaluate performance in another, and then switch platforms to adjust audiences, messaging, or journeys. Filling in the gaps often means adding more tools to your MarTech stack, stitching together data, or relying on outside analysis. By the time you act, the opportunity to influence your audience’s next steps has passed.

Our February release of Acoustic Connect closes that gap. With the audience engagement dashboard, you can see acquisition sources and session-level engagement for known and anonymous visitors inside the same platform where you build and activate marketing, so insight turns into action faster.

See which acquisition efforts are worth your time

 

The audience engagement dashboard gives marketers a complete view of where visitors come from and how they engage, without switching tools or stitching together reports. By bringing acquisition sources together with session-level engagement and audience context, you can quickly understand which efforts are driving real interest and which ones aren’t.

 

From a single view, you can:

• Identify who is engaging and uncover opportunities to convert visitors into subscribers by understanding behavior across known and unknown audiences
• See how consented audiences arrive on your website or app, including acquisition channels and campaign sources, so you can evaluate performance beyond clicks alone
  
• Analyze session-level engagement to understand how visitors interact before, during, and after they become subscribers, revealing what moves people forward
• Prioritize efforts based on richer context, including engagement scores, product interests, device, and location insights 

 

By connecting acquisition source, session behavior, audience context, and outcomes like conversion and revenue in one place, the audience engagement dashboard helps you see the full journey from first visit to business impact. Instead of guessing which channels or consumer experiences deserve more attention, you can confidently focus on the ones that drive quality engagement and conversion. This focus on connected insight doesn’t stop with audience engagement either — it extends across the analytics experience in Acoustic Connect.

An analytics and reporting ecosystem built for intent-driven decisions

 

The audience engagement dashboard is part of a broader analytics and reporting ecosystem inside Acoustic Connect, giving marketers multiple views of behavior and performance — all in one platform and accessible without specialized analytics skills. Each dashboard is designed to answer a specific question, so you can move quickly from insight to action.

Audience engagement dashboard
How are visitors engaging and where are conversion opportunities forming?
See acquisition sources and session-level engagement in one view to understand behavior before, during, and after visitors become subscribers.

Product catalog & performance page
Which products should I promote right now?
Visually manage your product catalog and view product performance in one place, track behavioral signals, identify spikes or dips in interest early, and activate re-engagement campaigns with a single click.

 

Audience health dashboard
Is my audience engaged or starting to fatigue?
Go beyond opens and clicks to evaluate engagement strength, fatigue, and reactivation potential across your audience, helping you adjust messaging before revenue is impacted.

Executive summary dashboard
What’s driving results and where should I focus next?

View revenue, orders, engagement, and channel performance in a single, real-time dashboard to quickly identify underperforming areas and high-impact opportunities.

Campaign performance dashboard
Which campaigns are delivering value?
Compare scheduled, recurring, and triggered campaigns in one view to see what’s working and where optimization is needed.

Channel-specific dashboards
How is each channel performing?
Monitor delivery and engagement metrics across email, SMS, and WhatsApp to identify trends and optimize channel performance faster.

Together, these dashboards give you a clear, connected view of consumer behavior and marketing performance across the lifecycle. By unifying acquisition, engagement, product 

interest, and outcomes in one platform, teams can make faster, more confident decisions — without switching tools or reconciling disconnected reports.

Bringing engagement insight and action together

 

The earlier you can recognize intent, the more influence you have over what happens next. With the addition of the audience engagement dashboard, February’s product release brings the analytics ecosystem full circle. By keeping engagement insight and execution in one place, you don’t have to translate insight from one system into action in another.

Instead of pulling reports, interpreting them, and then figuring out how to act, you can see engagement signals as you plan and execute campaigns. With the audience engagement dashboard and the broader analytics and reporting ecosystem, it becomes easier to move quickly, reduce guesswork, and focus effort on the experiences most likely to drive conversion.

To explore how this release fits into the full marketing workflow, check out Acoustic Connect’s behavior analytics and reporting capabilities or book a demo to see the audience engagement dashboard in action.