Media and entertainment: 2025 Benchmark snapshot

In media and entertainment, audience attention is everything – and email is one of the most powerful tools for keeping fans engaged between releases, events, or subscription renewals. Whether you’re promoting exclusive content or encouraging repeat visits, understanding what works (and what doesn’t) is critical.

Backed by our 2025 benchmark data, this snapshot reveals what leading media and entertainment brands are doing to boost performance, and how you can apply these insights to sharpen your own strategy.

This guide explores:

• Key industry findings from our “2025 Marketing benchmark report”
• Average metrics for open rates, click-through rates, click-to-open rates, unsubscribes, and bounces
• Actionable tips to keep audiences engaged with personalization and segmentation

Get the guide to see how your performance compares, and what steps you can take to raise the bar.