Why your preference center might be the key to unlocking a personalization strategy

Caroline brings a wealth of experience to the table, especially when it comes to bridging the gap between strategy and execution. With over 15 years of consultancy and marketing experience, she has developed effective approaches to craft tailored solutions that optimize customer experience and drive conversion. Her strength lies in her deep strategic marketing knowledge, which is key when adapting to various industries. She focuses heavily on data-driven decisions, trends, customer journey mapping, and testing.